Why Further?

More Occupancy

Further is the only senior living focused marketing automation and conversion platform that uses move-in results to determine which marketing tactics to use. Unlike other platforms, we don't give you tools, we give you performance.

Smiling young woman holding hands and embracing an elderly woman outdoors.Dashboard widget showing 3 lead calls with 2 answered and 1 missed, represented by a blue and white circular progress bar.

Performance From The Start

The Further team began in senior living running a third party lead generation website that helped families find senior living options. While running this website, we constantly tested new approaches to engage with prospects, and one of the experiments we tried was a chatbot. The success of the chatbot was so immediate and obvious, the team realized we could have a much bigger impact by bringing a solution directly to senior living operators.

An elderly woman with glasses and a young girl smiling while looking at a smartphone together indoors.

Over the past four years, we've continuously improved our platform. We have added more automation, increased performance, and streamlined workflows to guide more families to tour, and eventually move into the communities we work with.

We drive more performance for our customers by optimizing, tweaking and improving the buyers' journey. We improve everything we can on behalf of sales and marketing teams, measuring everything to ensure that our experiments and improvements are making a positive impact.

As Further has expanded its product offering from a chatbot, to conversational webforms, phone, sms and email, one thing has remained a constant focus: driving more performance.

When you work with Further we promise that we will not stop pushing your performance forward. Further is a performance solution, and it is our job to constantly drive better outcomes for our customers and the famillies they serve.

Graphic showing a circular chart with 97 lead calls in the center, flanked by a senior living community photo on the left and a schedule a call form on the right.
OUR TIMELINE

Constant Innovation

Concentric dark purple curved lines forming a circular tunnel-like spiral with a hollow center on a light background.
SEP
2016

Further founders start FamilyAssets.com to bring exclusive aggregator leads to senior living.

DEC
2018

FamilyAssets.com grows to a top 10 third party aggregator and is generating thousands of leads each month.

JAN
2020

Further launches! Further rolls out to over 1000 communities in its first year.

SEP
2021

Further founders split Further from FamilyAssets to focus on Further full time.

JAN
2022
JUN
2023

Further launches Messaging Assistant, Conversational Webforms, the AI Phone platform and Machine Learning Move-in Prediction.

OCT
2024

Further launches the AI Sales & Marketing  Platform for Senior Living.

User interface screens showing a community assistant service for senior living with the text 'Come visit us!'

Benefits

Optimized Prospect Experience

The buyer journey for senior living starts online and the way you treat prospects digitally is just as important as if they visited your community in person. Further uses prospect engagement and behavioral data to ensure every prospect has an excellent digital experience and is more likely to take the next step in the buying journey.

Increased Digital Marketing Performance

Using Further's tools  will automatically improve your digital marketing performance across the board. From increasing the number of website visitors that convert into a lead, or the number of leads that book a tour, Further will provide performance at each step of the digital prospect journey.

Reduce Wasted Ad Spend

Your ads are sending traffic to your site, but how many of them are leaving because they can't find what they're looking for? Further makes it easy for your web visitors to get the answers they need and engage with your site, so more of your paid traffic turns into leads.

Technical Support Made Easy

At Further, your success is as important to us as it is to you and your stakeholders. Our Support team is here to help you every step of the way, setting up and configuring the tools you need for maximum performance.

Benchmarking & Analytics

Are you generating a lot of leads, but feel like you should have more move-ins? Are you suspicious of traffic issues because of SEO problems? Further can show where you're underperforming and give you the tools you need to improve. Then compare yourself to your market and your competitors to understand how your performance and conversion rates stack up.

No Training Required

We make it easy. There is no training required, and if you never log into a Further dashboard, you will still get a lot of value from our platform. Say yes to a free 60 day trial, and watch your performance improve overnight.

How does Further do it?

Further constantly optimizes your digital experiences using real world data, enhancing performance and increasing move-ins.

Mobile app screen showing a senior living community assistant interface with a call to action to schedule a visit.Oval button with green phone call and microphone icons surrounding a central circular design, all on a dark background.

1b+

prospect
data points

15m+

conversations

3m+

leads

70k+

move-ins

White Glove
Service Included

All Further customers receive a dedicated Customer Success Manager and have access to our team of technical Solution Architects and data scientists to help drive your sales and marketing forward.

Person with dark hair and checkered shirt looking at a whiteboard with flowcharts and diagrams drawn in red marker.

One Line of Code

The Further team can have your communities up and running in
as little as two weeks.

No Disruption To Your Teams

We take care of the hard work, so your sales and marketing team can focus on what they do best.

Free Trial

We're so confident in our solutions, we'll let you try them for free.

Ready to Go Further With AI?

Let us help you take your digital experience further towards engaging, qualifying, and converting more leads.