Marketing Automation

Marketing automation that’s simple to use, fully integrated, and included at no additional cost.

Smarter Marketing. Faster Sales. Measurable Growth.

With Further, you can unify every campaign, communication, and lead into one system. Whether it’s guiding prospects through tailored sales journeys or sending monthly newsletters, everything stays connected and on brand—no extra tools, no extra effort.

Unlike other platforms, we don't just give you tools, we give you performance.

High performing senior living organizations choose Further to maximize occupancy.

A Marketing Automation Platform That Does It All

Campaign Builder

Create segmented, scalable campaigns that personalize to every lead's journey with senior-living-specific filtering criteria and automated delivery.

Drag-&-Drop Email Designer

Design high-quality, mobile-ready emails with our drag-&-drop builder or pick a template from our library of senior-living email examples and make it your own.

Content Hub

Centralize your community brand assets into one hub and dynamically pull them into campaigns for personalized outreach across every location.

Campaign Attribution

See exactly which campaigns are driving tours and move-ins with end-to-end campaign attribution that tracks every lead from their first click to conversion.

Landing Pages

Create tailored, campaign-specific destinations that capture attention, drive higher engagement, and increase conversion rates.

Static Forms

Capture leads and ensure seamless data flow into your CRM or sales pipeline.

Unmatched Insights

With centralized marketing and sales data, you can eliminate fragmentation and ensure accurate analytics. Unlock full-funnel insights—from campaigns to conversions—through advanced attribution that reveals true performance drivers. Benchmark outcomes against historical trends using the industry’s largest senior living dataset, or compare community-specific results through location-based campaign performance.

Marketing Automation

Benefits Of Further's Marketing Automation

One Unified System

Bring your sales and marketing teams together with one seamless solution. No siloed data. No add-ons. No complicated tools.

Automated Lead Nurture

Speed-to-lead routing and automated follow-ups automatically engage with prospects so every lead is nurtured even when sales teams are stretched thin.

Individualized Campaigns

Campaigns that adapt to each individual’s unique profile, interests, and interactions so every message feels personal. Segment leads using lead data already stored in Further and real-time status changes synced directly from your CRM.

Consistent Branding at Scale

With smart templates and merge tags, a single email adapts to each community’s brand—ensuring consistency across your portfolio with minimal effort.

6,500+ Senior Living Communities trust their prospects to Further

“Deploying Further was the right move for our communities. We’ve seen a direct impact to increase conversions on our websites and drive valuable leads to our sales teams.”

Amy Elliott, Sales & Marketing Manager, Life Care Services

“Within the first couple of weeks, I was getting messages from our sales directors saying, 'Oh my gosh! I love this.'”

Coryanne Graham, VP Marketing & Brand, Oxford Senior Living

“FURTHER has been a game-changer and it would probably be one of the first two or three things I would recommend to a company in this industry that wants to improve their sales numbers.”

Austin John, Director of Marketing, Novellus Living

“Every dollar we spend needs to make a difference and FURTHER has helped us be seen on google, leverage our web presence, and stretched our marketing across the digital spectrum. This partnership has been a game changer for us.”

Cindy Robinson, VP Sales & Marketing, Capri Senior Living

“I knew Further was going to deliver some value, it’s delivered that and so much more. Our sales teams now enter into conversations with knowledge, which increases the quality of each opportunity.”

Jodie Roberts, Director of Marketing, Senior Services Of America

One Line of Code

The Further team can have your communities up and running in
as little as two weeks.

No Disruption To Your Teams

We take care of the hard work, so your sales and marketing team can focus on what they do best.

Free Trial

We're so confident in our solutions, we'll let you try them for free.

Do you want to provide a better sales experience for your prospects?

Let us help you take your digital experience further towards engaging, qualifying, and converting more leads.