%20(1).png)
In senior living sales, speed matters. The faster you respond to a new inquiry, the more likely you are to convert that lead into a tour—and ultimately a resident. But between staffing shortages, growing lead volumes, and increasingly digital-first buyers, staying responsive around the clock can be a challenge.
That’s where Further comes in.
According to a landmark study by Harvard Business Review, companies that respond to leads within five minutes are 100x more likely to connect and 21x more likely to qualify that lead compared to those that wait 30 minutes or more.¹
Another study from InsideSales.com found that 50% of sales go to the vendor that responds first.² In the competitive world of senior living, that could be the difference between a booked tour and a lost opportunity.
Yet in our conversations with operators across the country, we consistently hear the same thing: “We just don’t have the staff to respond to every inquiry immediately.”
That’s exactly why we built Further's AI-powered "first contact"campaigns.
.webp)
Further’s AI-powered outreach engine gives your team superhuman speed—without sacrificing warmth, helpfulness, or accuracy. When a prospect submits a form, sends a message, or calls after hours, Further steps in within seconds.
🙋🏻♀️ It can answer common questions about your community, services, pricing, and availability.
🧭 It can suggest next steps based on a prospect’s needs or interests.
📆 It can even schedule tours, send follow-ups, and hand off warm leads to your sales team in real time.
This isn’t a cold, robotic autoresponder. It’s a trained AI assistant built specifically for senior living sales—and backed by real humans who know the industry inside and out.
We understand that the idea of AI being your first point of contact can raise eyebrows. After all, your brand experience matters, especially at such a sensitive decision-making moment.
That’s why every conversation powered by Further is monitored by our team of dedicated Senior Living Sales Specialists. These are real people—former sales directors and community outreach pros—who oversee all AI interactions to ensure every prospect receives accurate, empathetic, and helpful responses.
If something looks off? They step in. If a lead is red hot? They escalate it.
Our approach blends the best of AI speed with the reassurance of human oversight—so you can trust that every interaction reflects your community's standards of care.
By automating your first outreach, your sales team:
✅ Gets back hours each week to focus on high-value activities
✅ Never misses a hot lead because it came in after hours
✅ Has richer context for every follow-up, thanks to detailed AI transcripts
✅ Books more tours and improves conversion rates across the funnel
And most importantly, your prospects feel heard, helped, and guided—from the very first touch.
Speed alone doesn’t win the sale—but it opens the door. Further helps you walk through it with confidence, care, and a clear edge over the competition.
Let’s talk about how we can help you capture more leads, book more tours, and grow occupancy—all without burning out your team.